We think the ingenious Serge is making a visual pun about 'bochwurst', but you may know better!

Innovative illustrator of The Enemy and I Love Kissing You, Frenchman Serge Bloch is one of our favourites.

He’s found a very unusual way to celebrate 2010, with the help of a sausage dog. Click here to view the video.

We hope very much to have a new book by Serge out later this year – watch this space!