In recent times, we’ve used book trailers to promote our new books. Not only do they give people a flavour of the books and why we’re excited about them; they’re also fun to put together.

We use pretty basic tools: the iMovie and Garageband software that comes with all Apple iMac computers. Amazing to consider how accessible video software now is. A few years ago, even videos as rudimentary as ours would have been prohibitively expensive to produce for a publisher of our size.

Our latest video is for Sam and His Dad by Serge Bloch, our Father’s Day title. Click to view below or on Youtube and then let us know what you think! (The trailer also represents the voiceover debut of Owen Wilkins, age four).

[youtube=http://youtu.be/r2PYmeRhS1g]